Event: Digital Marketing
Date: 29 October 2018
Organizer: PNU
Presenter: Ms.Maha Alhudaithi
Location: PNU, CBA main auditorium

Ms.Maha the owner of “District M” agency .she attended with her team and I think it is was a great way to show how well the team is connected and strong so they came to support her. She talks in this an hour about how she opens her own business. On other words her career path. She focused on how important a self-learning is and trying something new I felt her passion who leads her to found and make her dreams come true. The students were able to ask her at the ends of her talk to enhance them understand all staff (digital marketing and other things). I decide to try anything until I found my passion just like her.

First of all, I was surprised because I do not expect her to talk will be about her life and career path but it was good because she shares all of the things we like a students need to hear .starts with her lost and how she studies computer information system just to approve to herself that she can do anything and I think she makes anything she afraid of to put it like challenge to make it easy for her to do.it so difficult phase I felt it when I in high school but the way when you trying to found your self or your passion you will earn a lot of lessons and new people maybe they will be the key to opportunities and of course will take experience. Then, were the challenges she faced (1) is shifting her career and I think because she does not find herself until trying everything available to discover her passion. When she starts marketing communication then fashion marketing it is all about marketing, she also works in an agency in London.it is hard because you need new vision when you are starting new course or new job it deboned on your conditions. The biggest, in my opinion, is when she said ‘Being a girl in this domain’ the problem the girls face when they decided to start new things or new work, they should be confident and focus on their goals to achieve it even if there are binderies sometimes their family or their condition in general. But I like that she outrun from this problem and she builds her business after all that. I want to mention some interesting information about digital marketing.

here a short video explaining what the digital marketing means.

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all of us know how the internet change life and make it easy and we all agree there are advantages and disadvantages of it but in this blog will share the advantages, especially in business. Because of the internet we found what is called digital marketing which includes marketing but with using internet and it focuses on the customer what they say or what they want on other words, their comments and build relationship with customer.it is more interactively than the traditional marketing and the way of using internet is also change because people write their opinions on their accounts so it makes it hard for companies to be always updating and connect with your customer.

what is Digital Marketing?

is the way that you show or promoting your business (product or service) on the internet by using an online platform such as Google or social media like twitter and snapchat and the last way is Apps which include (google play or store). which way may choose it depends on where are your audience and you can use them both.

The major digital channels:
Owned media: the site that you create for your business to become the mirror of your brand you should update and maintain your site .so people able to interact with your brand.

Earned media:

the word of mouth, that the customer shares their opinion and their feels about the brands.it is advertising on free applications and the advantage here you will access to all out of users to promote your brand.such as twitter or youtup..etc.

Paid media:

the media that you need to pay for earning. There are so many examples because even the people they use traditional marketing they pay for it. Such as print advertising, television commercials, display ads, and Facebook ads.

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While more companies began shifting ad spend online in 2010, direct marketing campaigns for telecom and other networking services continue to dominate ad impressions • Interactive/Rich Media display ads increased moderately compared to static ads (mostly due to Facebook’s static model).

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You need platforms to create your own digital marketing:

By 2004 web 1.0 became web 2.0 and saw the introduction of numerous social platforms such as WordPress, Linkedin, Digg, Skype, Gmail.

when I search about the most platforms that entrepreneurship love i found the most frequent name is Facebook because they said itis very granular targeting to find your ideal target market. Plus, Facebook is constantly making improvements to have a better user experience. and here Jean Ginzburg.she used facebook platform to her business, Ginball Digital Marketing.

Everyone or any companies the small or the large are on the internet and like what written above today the customer makes a difference because she/he smart or the buyers are smart to decide where and when they should sell. The difficult part of all this is the companies will afford to become more creative, updating and think out of the box to attract customers attention. So all the business need to determine their audience to know how will understand them and also need a digital marketing to maximize their profit.

What are you waiting for, discover the word by digital marketing 

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REFERENCE

• (Brigham, 2011)

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